"You can't switch it up or take a breath because all of the focus in on you. "There is a greater responsibility with being a solo artist than when you're part of a group," he says of being on his own. Along with earning nominations for MTV Video Music and American Music Awards, they were voted Best Group by VIBE and took home both a Billboard Music Award (for biggest-selling single) and BET Viewer's Choice Award. Diddy)" and "Girlfriend." The group captured crossover appeal, an entire generation of loyal fans and even a coveted co-headlining slot on the now-infamous "Scream" Tours. Next came the hit single, "Gots Ta Be," and the release of their sophomore disc, pandemonium! which included the chart-topping banger, "Bump, Bump, Bump (featuring P. No sooner than they hit the scene with their self-titled debut, the group's first single, "Uh Huh," landed at #1. "Relationships are up and down," he admits, "and there always comes a point where someone will say, 'Baby, I'm gonna change.'"īorn and raised in California – Inglewood, to be exact – Omarion began his creative journey doing commercials prior to joining B2K at the age of 15. Then on the flip side, he voices conflicted emotions about his girl with "I Wish." Everyone will be able to relate to his anguish by the time he reaches the chorus – "I know it's crazy, but I wish I didn't love you,but I'm glad I do."Īt twenty years of age, Omarion is learning to appreciate the unpredictable and ever-changing rhythm of relationships, which he reveals on "I'm Gonna Change," a heartfelt ballad with plenty of bounce appeal. "When you find a girl who you like and she has all of the qualities that you want, she's a keeper – bottom line," Omarion says. "Never Gonna Let You Go (She's a Keepa)" is a funky, flirty song about the thrill of finding "the one" and features a few, choice verses from Big Boi, the lone guest to appear on the album. "'O' is my favorite song on the album because it explains who I am – it's real grown man," he laughs. The silky ballad is far from subtle in its promises of physical and emotional satisfaction. Not only is it the first letter of his name, but it also refers to the "overtime" he's willing to put in to appease the ladies. In the case of the first single/title track, the letter O has multiple connotations. As co-writer on 5 songs, he hopes to show fans "a deeper insight of what goes on inside my head," he adds. "My dad hipped me to the music of Marvin Gaye and Earth, Wind & Fire, so the album reflects the music that I've been listening to all my life – it's a little old school mixed in with the new."įor his debut, Omarion stepped into the booth with producers including AllStar (3LW, Joe, Luther Vandross), The Underdogs (B2K, Ruben Studdard, Tyrese) and Atlanta's own Corner Boys (Usher). The album is packed with equal doses of ballads and mid-tempos and allows listeners to peep his flavor. After making his mark as the lead singer of R&B's multi-platinum quartet, B2K, Omarion now offers a glimpse into who he is today as a young man, first, and also as an artist with a solo debut, entitled, simply, O. Next up to the plate is Omarion, who is primed to make his presence felt as he crafts a rhythm all his own. Here's no doubting the ripple effect caused by the phenomenal success stories of newly-minted solo chart-toppers like Beyonce' and Justin.
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